All work

04 · Brand identity

Nuance

For
Own brand
Year
2024
The Nuance collection laid out on grey paper: six watches on rubber straps and steel bracelets.

The brief

A watch brand of our own, and the place we test what we ask of clients. The mark is a single cut form inside a circle; the type pairs Bodoni Moda with Bahnschrift; the material world is paper, stone and steel, carried across posters, collection sheets and print.

What we did

  • Mark and logotype
  • Brand guidelines: type, colour, decorative elements
  • Poster series: A4, Craft and Crêpe
  • Collection sheets for colourways and subdials
  • Name card and print
  • Studio shoot

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